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Going Dark on Social Media

Going Dark on Social Media

Going Dark on Social Media

Weidner Apartment Homes, the 15th largest owner of apartments in the US, announced in December of 2019 that it will suspend it’s use of Facebook to better protect the privacy and data of its residents and business operations. They will be looking at new in-house options that are safe, secure and easy to use. (Source: Multifamily Press) That’s why Central Media Solution added Call Assist 24/7 to their suite of print solutions for Multifamily.

Many companies are starting to “go dark” with their print marketing in the past few years. They believed that people would prefer using the internet versus reading a magazine. This was another example of a bold decision. Who takes the time to read any more? Lots of folks.  Print does not require another new password or leave a trail of cookies with every page that you turn. It provides a story through content and pictures.  Central Media Solution is a publisher of many targeted magazines such as Apartment Magz and  New Homes Monthly and their latest pub, The Vender Guide. People are craving for print once again. Especially our seniors who prefer print than Internet as the Boomer generation downsizes to look for an apartment home.

Fake news has been an ongoing concern and alternative facts are now accepted as commonplace. (Source: The Guardian) Facebook has suspended about 400 apps associated with developers.  Many people are returning to conventional venues for information such as newsprint, radio and TV. Weidner is looking for simple and easy to use solutions to communicate with their residents. But can we just disconnect from social media? And why are we as consumers so easily addicted to “likes” and “shares”?

Technologies improved our daily living.  It can be used to enhance our lives. Social media gives people a forum to express their opinions and connect with companies, family and friends. At first the multifamily industry was very cautious of social. Then we dipped our big toe in the Facebook ocean to see what would happen. Negative and positive reviews poured into our profile pages. These negative reviews were scary, but we learned that they are an opportunity to show how we respond to our residents and solve their issues. That’s telling a positive story. We focused on increasing our followers, post likes and linked our websites to channel our leads in-house creating SEO. Is Social media a monster to be tamed or another solution in our leasing toolbox?

Each company will have to NAVIGATE their way through the fake news and concerns of data safety. Is Weidner being a visionary by “going dark” on Facebook? Planning to look for simple, safe and easy technology is a very smart decision indeed. That’s why Central Media Solution has created Call Assist 24/7 . Its simple, easy call management platform designed with feedback from on-sites in multifamily. It has no Apps, snap photo feature and uses the native tools our cell phones to communicate in real time. And all info is easily updated and stored in the cloud. Call Assist 24/7 is a game changer for call management… just what you are looking for now!

Published at Thu, 30 Jan 2020 13:51:22 +0000